CHANEL HEADS SEASIDE FOR ITS CRUISE 2017 CAMPAIGN

Categories:Fashion

The high fashion brand, CHANEL kembali meluncurkan campaign untuk koleksi Cruise 2017. Nuansa classy yet feminine yang kental pada signature style CHANEL, terlihat pada campaign yang berlokasi di seaside ini. 
 
Head over to CHANEL Cruise 2017 for classic outfit inspirations! Yup, kali ini French notable fashion brand, CHANEL, kembali merilis campaign pada koleksi Cruise 2017. Photographed by Karl Lagerfeld, campaign yang mengambil setting di seaside ini berhasil memberikan classy yet effortless spirit pada setiap koleksinya.
 
Starring models Mica Arganaraz and Stella Tennant, koleksi CHANEL Cruise 2017 dibawakan secra elegan dan free-spirited. Pada campaign CHANEL terbaru ini, terlihat beberapa fashionable items, seperti spencer and tweed jacket, Bermuda shorts, embroidered sweater dan knit skirt. Casual colorful T-shirt dengan detail wording juga memberi warna pada koleksi CHANEL Cruise 2017. It’s definitely a collection that you will always remember!

Chanel unveils cruise 2017 campaign

Chanel unveils cruise 2017 campaign

After setting Chanel’s cruise 2017 collection in Havana, Cuba, the French fashion brand brings the city’s spirit to its cruise campaign. Photographed by Karl Lagerfeld, the advertisements star models Mica Arganaraz and Stella Tennant. Stella takes on evening styles including sharp suiting such as a spencer jacket or tiered petticoat. In contrast, Mica channels daytime looks with casual t-shirts, knit separates and Bermuda shorts. Discover more from Chanel’s cruise advertisements below.

CHANEL CRUISE 2017 CAMPAIGN

Karl Lagerfeld photographs Chanel's cruise 2017 campaignKarl Lagerfeld photographs Chanel’s cruise 2017 campaignStella Tennant stars in Chanel's cruise 2017 advertising campaignStella Tennant stars in Chanel’s cruise 2017 advertising campaignInspired by Cuba, Chanel unveils cruise 2017 campaignInspired by Cuba, Chanel unveils cruise 2017 campaign
Mica Arganaraz stars in Chanel's cruise 2017 campaignMica Arganaraz stars in Chanel’s cruise 2017 campaignMica Arganaraz wears tweed jacket and Bermuda shorts from Chanel’s cruise 2017 collectionMica Arganaraz wears tweed jacket and Bermuda shorts from Chanel’s cruise 2017 collectionAn image from Chanel's cruise 2017 campaignAn image from Chanel’s cruise 2017 campaignChanel features embroidered sweater and knit skirt in cruise 2017 campaignChanel features embroidered sweater and knit skirt in cruise 2017 campaign


Chanel Cruise 2017 campaign Mica Arganaraz

“This is all about my vision of Cuba. But of course, what do I know about Cuba? It is very childish, my idea,” said Karl Lagerfeld of Chanel’s Cruise 2017 show. Staged in its capital Havana in May, the show saw the inimitable designer reimagine the nation’s history and heritage through Che Guevara berets (a “playful nod” to the Marxist revolutionary), prints of Cadillacs and cigars, and other Cuba-flavoured iterations of the house’s signature designs.

Now, Chanel has unveiled the collection’s accompanying campaign – a series of images shot by Lagerfeld, like nearly all of its visuals. To model the range, the designer enlisted Argentinian beauty Mica Arganaraz and British androgyne Stella Tennant, capturing them on the sun-soaked streets of Havana and on the coast.

Over the past few years, Chanel has staged its shows in a number of far-flung locations, from Dallas and Dubai to Salzburg and Seoul – where the house chooses to hold its next is anyone’s guess.

The unveiling of this campaign comes just weeks after Chanel’s SS17 ready-to-wear show which saw the worlds of fashion and tech collide – servers filled the set, ‘Chanel bots’ walked the runway and colourful cables inspired the prints.



Photo: Karl Lagerfeld

Back in May, Chanel became the first luxury house to hold a runway show in Havana, Cuba — designer Karl Lagerfeld had never even visited the island until days before the event — and flew 700 guests and 45 models to the picturesque (and very trendy) locale for a weekend-long extravaganza to celebrate the French label's cruise 2016/2017 collection. With their gifted Chanel fedoras, a fleet of colorful, vintage convertibles on hand to shuttle them around town, local musicians providing a live runway soundtrack and an organized group outing to Cabaret Tropicana, attendees were given a crash course in Cuban culture — well, at least Lagerfeld's romanticized (if not slightly myopic) ideas about Cuban culture. "This is all about my vision of Cuba," Lagerfeld told The Cut. "But of course, what do I know about Cuba? It is very childish, my idea."

The collection, which featured both stereotypical and subtle nods to the country (for instance, the tweeds and touristy T-shirts in vibrant colors, several takes on the guayabera, a traditional Cuban shirt, and separates in military-inspired olive green) was undeniably Chanel, and in keeping with the season's theme, Lagerfeld shot models Mica Arganaraz and Stella Tennant around the streets of Havana and along the rocky coastline. According to a release, the black berets the models wear in the images are "a playful nod to Che," and the color palette is inspired by "the vibrant facades of Havana." Considering how many editorials have been shot in Cuba over the past year, we expect this to be just one of many campaigns set on the island in the seasons to come.


Tags: Chanel Cruise 2017

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